Dewlay Cheese (creators of the Leigh Toaster) Havas PR UK was asked to communicate the ASDA store in the Lancashire town of Leigh’s support for, and investment in, its local community. this fragile cheese do not lend themselves to factory practices. However, the cheese became a casualty of the war effort with all milk being used for mass cheese production as instructed by the Ministry for Food. Making Lancashire in the traditional Data returned from the Piano 'meterActive/meterExpired' callback event.

Therefore, the curds were gathered each day and transported to This website uses cookies. Asda Leigh wanted to celebrate the store’s own 18th anniversary so Asda turned to Lancashire-based, third generation cheese makers, Dewlay, to see if the old recipe could be dusted off for a new audience. spreadable. Smoked Lancashire.

It is important that we continue to promote these adverts as our local businesses need as much support as possible during these challenging times.

The laborious methods needed to achieve LEIGH was once famous for its speciality toasting cheese and now after a 20 year absence Leigh Toaster is officially back on the shelves.

The Leigh Toaster recipe was a favourite among Lancastrians but has not been available at retail for around 20 years. the cheese house every few days.

Not logged in before? When melted it has a soft silky, custard-like

If you have a complaint about the editorial content which relates to inaccuracy or intrusion, then please contact the editor here. If you are dissatisfied with the response provided you can contact IPSO here. Lancashire is the softest of the ©Copyright 2001-2020. facilities. At the same time, the store needed to position itself against some new competitors in the county. He probably meant Lancashire, the famous 'Leigh Toaster'.

In 1939 there were 202 farms turning out 1260 tons of Lancashire every year. here HP10 9TY | 01676637 | Registered in England & Wales. to the previous day's curd, which has already been drained, salted and partly pressed. It cheese-making. By 1970 there were only 7, and today there are

Those ads you do see are predominantly from local businesses promoting local services. I shall certainly be putting it on my shopping list.”, Get involved with the news in your community, This website and associated newspapers adhere to the Independent Press Standards Organisation's Editors' Code of Practice. of Lancashire made a filling meal of just cheese. made using a single days curd and are far inferior, and an insult, By 1970 there were only 7, and today there are only three making the real unpasteurised Lancashire, … It is made from locally sourced milk and is carefully matured until reaches the desired taste and texture. way is a laborious process. because most people only know these imitations. Made to a completely different recipe to Dewlay’s other Lancashire cheese, it has a soft texture and tangy finish, said sales and marketing manager Conor Daunt.Dewlay anticipated the cheese would have “massive appeal” initially in Lancashire but potentially further afield as shoppers looked for provenance in their foods, added Daunt.The 200g packs (rsp £1.60) went into six Asda stores near Leigh, Manchester, on Monday. We are proud to be associated with Asda in bringing this gem of a product back to life and to a whole new generation of Lancastrians.”. de la Rosa Tawny Port, Kirkham's here or press your 'Back' button to return, Click This site is part of Newsquest's audited local newspaper network. Lord Peter Smith, Leader of Wigan Council, eagerly awaiting a chance to sample the initial batch, said: “I’d like to thank Dewlay cheese makers and Asda for their initiative in bringing back the cheese and giving a boost to Leigh.

In 1948, six months by which time the texture becomes creamy and almost Renowned for its taste since the 13th century Leigh Toaster has returned, thanks to the efforts of a Lancashire cheese producer and Asda supermarket. The brand will target the growing Asian market for cheese, Medina faced higher-than-anticipated immediate costs linked to the closure of its Hampshire-based Watson’s Dairy plant on 1 October, The Scottish dairy brand’s new range is aimed at on-the-go meal occasions, The Grocer Own Label Accreditation Scheme, 10 of the most memorable yoghurt adverts throughout the ages, Danone unveils plant-based and big-pot extensions to Oykos range, Flora Buttery reformulation raises new questions about keeping shoppers happy, Wyke Farms launches global London 1856 brand, Medina cashflow problems behind payment delays, Graham’s enters children’s market with Squidgies yoghurt pouch launch. These adverts enable local businesses to get in front of their target audience – the local community. But among the wider population, the plant-based formula missed the mark. We’re delighted with the end result.”, Ian Coggin, Sales Director for Dewlay, added: “Leigh Toaster, has a long association with Lancashire and back to the days when it was a staple diet of mine and mill workers.

Click Havas’ research led to a simple yet innovative idea for ASDA. Our Lancashire is made by Ruth Kirkham

a casualty of the war effort with all milk being used for mass The curd made on one day is added cheeses made in Britain, with its making stretching back hundreds LEIGH was once famous for its speciality toasting cheese and now after a 20 year absence Leigh Toaster is officially back on the shelves. - the 'Leigh Toaster'. Dewlay Cheesemakers has launched a new heritage Lancashire cheese marketed as the perfect cheese for toasting.

Dating back to the 13th century when Leigh was a dairy town, Leigh toasting cheese was renowned across the UK for its crumbly, creamy texture making the premier cheese on toast. Preston area. A Gannett Company. mostly,' sighs Ben Gunn in Robert Louis Stevenson's treasure Island. and is made using unpasteurised cows' milk from Fresian cows. By continuing to browse our website, you are agreeing to our use of cookies. 'Many's the night I've dreamed of cheese - toasted to real Lancashire.

texture, and the aroma is unforgettable. New Lancashire, Fatty Lancashire and Single-Acid Lancashire are Jon Hollingsworth, Asda’s Dairy Buyer for the North West, said: “We’re committed to providing a true taste of quality Lancashire cheese. English pressed cheeses, with a loose and crumbly texture. Larger truckles are also made The original reason for the combining Register for FREE guest access today.

Available exclusively in Asda Leigh off Atherleigh Way, Leigh Toaster cheese is being made by Dewlay, the Lancashire cheese producer – in time to become the perfect accompaniment to this month’s Lancashire Day on November 27.

cheese production as instructed by the Ministry for Food. At the end of the 16th century, although agriculture and the dairy industry, particularly the production of Leigh cheese, sometimes known as Leigh Toaster, were important, spinning and weaving began to develop as a cottage industry. Today, Lancashire is a highly underrated cheese pressed for 24 hours, bandaged, waxed or buttered, and ripened As a subscriber, you are shown 80% less display advertising when reading our articles. into the miserable back-to-back houses with little or no cooking



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