A report from Yahoo suggested that a shocking 9 million Disney+ users had streamed the studio’s Mulan remake in its first 12 days of release, translating into a gross of $261 million. Trump’s odds of winning have surged in the past 48 hours, according to this data scientist’s model. It was a splashy Chinese mega-movie in a world where the mere idea of a Hollywood movie with an Asian cast is no big deal in China, as we saw with Crazy Rich Asians ($1.65 million), The Farewell ($566,664) and Abominable ($16 million). First, yes, the notion of a local Chinese blockbuster was mostly theoretical in early 2015, with Journey to the West having earned $197 million out of its $215 million cume in China alone.

The notion of big “not a Marvel or DC” tentpoles earning over/under $165 million in China (Pirates 5, Resident Evil 6, xXx 3, Bumblebee, etc.) Stateside, one could argue that Disney made the right gamble. Meanwhile, the likes of Godzilla: King of the Monsters ($135 million), Alita: Battle Angel ($133 million) and Pokémon: Detective Pikachu ($93 million) struggled against the Marvel machine. wouldn’t necessarily be chasing Chinese box office with any additional fervor. China’s movie industry already makes plenty of splendid medieval epics along the same lines as Mulan, and Disney’s remake didn’t offer anything especially new. It also made $800,000 in both the United Arab Emirates and Saudi Arabia. Who does A.I. Another grand experiment by Hollywood in the COVID-19 era, another flop. Weekend | During its second weekend at the North American box office, Tenet grossed only an estimated $6.7 million. Tenet is playing in mostly empty theaters and has grossed $36 million domestically; even the lower end of the estimates cited by Yahoo would suggest that Mulan made twice as much online. Rampant piracy and early bad reviews hampered the film's success before it even debuted. In Mulan’s case, the film that was made specifically to appeal to a wider Chinese audience flopped at China’s box office this weekend. But over the next five years, Monster Hunt ($385 million in 2015), The Mermaid ($550 million in 2016), Wolf Warrior II ($854 million!! I have extensively written about all of said subjects for the last 11 years. Disney’s Mulan falls below expectations in the Chinese market it was tailored for while the Tenet box office struggles with numbers in North America. The takeaway from both of Disney and WB’s experiments, however, is one of disappointment and likely increased wariness from studios when it comes to releasing blockbusters via the theatrical moviegoing market and the VOD alternative. Read: The question that ‘Mulan’ doesn’t ask. But Mulan stumbled—its grosses dropped a disastrous 72 percent in its second weekend in China. As with Warner Bros.’ release of Christopher Nolan’s Tenet, which has had its own difficulties, Mulan’s mediocre release had many complicating factors. IMDb company. In America, the studio decided to offer the film only to Disney+ subscribers for an extra $30.

Another grand experiment by Hollywood in the COVID-19 era, another flop. Think hundreds of millions of dollars rather than merely tens of millions. In the film and media industry, if a film released in theatres fails to break even by a large amount, it is considered a box office bomb (or box office flop), thus losing money for the distributor, studio, and/or production company that invested in it. The failure of Mulan in China isn’t that much of a surprise, both due to the current Chinese theatrical landscape (to Chinese audiences… it was Tuesday) and the final product played painfully square for an audience used to more onscreen lunacy. All Time | Conversely, while Mulan was the biggest movie at the Chinese box office this past weekend, by Sunday it had lost that perch on the daily scale to local blockbuster The Eighth Hundred. DIS Mulan’s PVOD rollout, whether due to a cost-inhibiting price point or not, is not generating the kind of money the movie likely would’ve grossed in a healthy global box office. Mulan was also put in theaters abroad, given the lower COVID-19 rates in other countries; Disney’s hope was that the film’s story (rooted in Chinese myth) and its array of Chinese stars (Liu Yifei, Donnie Yen, Gong Li, Jet Li, and others) would help make it a box-office success in China. FORTUNE may receive compensation for some links to products and services on this website. By around 2017/2018, Chinese moviegoers were less likely to flock to an American blockbuster that seemed sanded down for Chinese consumption (Skyscraper) and were showing up for either pulpy China/Hollywood co-productions like The Meg or unapologetically foreign offerings like Coco, Ready Player One, Zootopia and India’s Dangal. Latest Updates: Mulan grossed $5.9 million from nine countries in its international opening weekend, including $1.2 million in Thailand and $700,000 in Singapore, both of which were the highest debuts of 2020 in the respective countries. You may opt-out by. And by the end of 2018, yet another shift had occurred whereby the obsession with DC and Marvel comic book movies had begun to dominate in China as it has in North America in recent years. Related: Mulan: What Disney+'s Live-Action Remake Does Better Than The Animated Original It's difficult to say if Mulan was a box office success for Disney or a failure, like the much maligned live-action remake Dumbo, which premiered in 2019 to a disappointing opening box office of $45 million domestically.Despite the mixed reviews and controversy surrounding the movie, Mulan … Yahoo had misinterpreted numbers from an analytics firm that estimated Mulan’s viewership, and the firm’s co-founder clarified that grosses were more likely $60 million to $90 million—well below the movie’s reported budget of $200 million. Disney’s CFO, Christine McCarthy, nonetheless acknowledged that the controversy “generated a lot of issues for us.” Another possible reason for the film’s underwhelming performance in China? Mulan (2020) A young Chinese maiden disguises herself as a male warrior in order to save her father. Cast information Crew information Company information News Box office.

We encourage you to read our updated PRIVACY POLICY and COOKIE POLICY. Mulan ran headfirst into China’s “shot entirely on IMAX” war epic The Eight Hundred ($380 million-and-counting), which was less nationalistic (it’s somewhat critical about rich men sending poor men to die for symbolic victories) than the Hollywood action melodrama. When those numbers are removed, Tenet likely grossed somewhere between $10 million and $12 million during its first real opening weekend in the U.S. Adventure Cast information Crew information Company information News Box office. With $37 million worldwide and still-unknown PVOD numbers (it’s been hovering between fifth place and tenth place on Disney+’s trending titles list) along with mixed word, what looked at the beginning of the year like one of Disney’s biggest 2020 grossers is probably going to be a financial bomb. In decades past, Hollywood churned out plenty of cheaper movies that relied on word of mouth and could play for months on end, slowly racking up profits.

Despite Disney targeting the lucrative market of China, Mulan is set to make less than half of 2019's The Lion King at the Chinese box office. The only problem is, Mulan didn’t actually make $261 million in 12 days. Follow me at @ScottMendelson and "like" The Ticket Booth on Facebook. Mulan (2020) A young Chinese maiden disguises herself as a male warrior in order to save her father. Thus the removal of musical numbers, talking dragon sidekicks, and even the deletion of the word “Hun.” But despite featuring Chinese stars like Liu Yifei, Donnie Yen, and Jet Li, the film failed to capture the local imagination. In 2017), Detective Chinatown 2 ($575 million in 2018) and The Wandering Earth ($692 million in 2019) changed the landscape in terms of what Chinese moviegoers could expect from non-Hollywood biggies. © 2020 Fortune Media IP Limited.

Ultimately they stumbled across Chinese-born American Liu Yifei. Opinions expressed by Forbes Contributors are their own. under which this service is provided to you. Drama Market data provided by Interactive Data. Originally slated to open at the end of March 2020, Mulan was among the first major blockbusters to be delayed by the coronavirus pandemic, first to late July and then to Disney+ on Sept. 4. It appears that Mulan has pulled in more money to date with its U.S. premium Disney+ VOD model (with a price tag of $29.99) than Tenet‘s entire overseas box office haul. Ill-advised sequels (Terminator Dark Fate and Dark Phoenix) to films that comparatively broke big in China crashed and burned, earning under $65 million each despite their predecessors earning $113 million in 2015 and $122 million in 2016. Marvel ruled China as much as it did America, with Avengers: Endgame earned $620 million, Spider-Man: Far from Home grossing $200 million and Captain Marvel nabbing $154 million. ETF and Mutual Fund data provided by Morningstar, Inc. Dow Jones Terms & Conditions: http://www.djindexes.com/mdsidx/html/tandc/indexestandcs.html. That number could plausibly tick up above $400 million as the fall wears on, which would be a huge win for Warner Bros., given the circumstances.

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