Data suggest this narrative is fatally flawed. Reach, Retain & Reward MAXIMISING THE VALUE FROM A RECURRING REVENUE MODEL, Egmont Magazines Ltd Partners with InterMedia. You also have the option to opt-out of these cookies. It’s also worth looking at the gender split in each paper’s audience, as it will give some (rough) indication as to both the type of content being produced and therefore the type of advertising each paper will be attracting. All rights reserved. In fact, a recent Nielsen Scarborough study found that more than 169 million adults in the U.S. read a newspaper in a month—whether it be in print, on a website or via mobile app. During their formative years those older audience members developed different consumption habits to their younger counterparts currently making their way through their first 20 years of adulthood. The Age increased its digital and print audience to a total of more than 4.5 million in December, its highest recorded readership. (+1) 202-419-4349 | Fax But opting out of some of these cookies may have an effect on your browsing experience.

Despite their growing appeal among younger readers through digital channels, newspapers still maintain an educated and affluent audience. With the future of newspapers rapidly going digital and publishers racing to adopt or create sustainable business models that work online, the fact that younger audiences show a greater preference for adopting digital media products means advertisers hope they’ll eventually manage to take advantage. That’s particularly interesting given the rhetoric we’ve heard over the years about i attracting lots of students and younger, more engaged audiences. Overall, the Business, Financial and Airline magazines readership experienced a decrease of 23.7 per cent over the last year to 1,160,000 (5.5% of the population). 4401 N. Fairfax Dr. First off we looked at the average age of print readers across six nationals.

Unsurprisingly The Daily Telegraph has the oldest average readership, at 61 years old – considerably older than Telegraph’s chief content officer and editor-in-chief Jason Seiken has previously described the audience as: “Yes, the average age of a Telegraph newspaper reader is now over 50, but young audiences still love newspaper brands.”.

The Daily Mail and The Telegraph fairly predictably have the lowest percentage of millennial audience make-up, at just 14 and 15 percent respectively.

Based on the shift in age of the newspaper reader, it’s clear that the newspaper industry’s adoption of digital distribution has allowed it to reach adults of all ages. A typical adult who goes online during a month has a median age of 43.8. If you're interested about our Cookie policy, please click the link. The median age of a person reading a daily print newspaper is 57.9, which is younger than the median age for those who watched The Weather Channel (58.9), and the Fox News Channel (58.4) in the past week. The table below provides detailed demographic information about Observer readers and shows how they compare to the average UK adult. All figures are based on Sunday average issue readership.The Guardian demographic demographic profile, Solus = Observer readers who do not read any other quality Sunday newspaper, Bradley Wiggins capped his remarkable sporting year by taking home the big prize at the ceremony in London, A glass of wine with a rough sleeper, Santa in trunks, a thousand partying Muscovites … in a My Best Shot special, top photographers pick the image that sums up winter for them, Kimon, an eight-year-old pet female long-tailed monkey, treats a kitten as her baby in Bintan Island, Indonesia, BBC Sports Personality of the Year – in pictures, Dinner, dusk and dancing Russians: my best winter shot.

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