What best describes an online information service? document.write([location.protocol, '//', location.host, location.pathname].join('')); Which of the following is not part of the external marketing environment? If you are at an office or shared network, you can ask the network administrator to run a scan across the network looking for misconfigured or infected devices. _______ is an important step of the marketing process because it involves collecting and analyzing data on what consumers want and need, their consumption habits, trends, and changes in the marketing environment. Social pressure to develop more fuel-efficient vehicles with fewer dangerous emissions. By which of the factors in the external environment is he being influenced. Reduce prices through new production and distribution methods. So it essentially helps the companies have a ten thousand foot view of the macro environmentit is operating in. External forces, which are generally uncontrollable, that can have a significant impact on a firm's marketing activities are known as: All of the following are major components of the marketing plan, except: All of the following are true about a marketing plan, except: It is static and does not need to be updated. These objectives are often employed in mature markets as firms/products enter a decline phase. © Oxford University Press, 2020. Which of the following is a benefit of retaining customers? These objectives are often the most suitable when firms operate in a market dominated by a major competitor and where their financial resources are limited. Which of the following is not part of the external marketing environment? They can refer new customers of similar value.

The firm has to first determine what customers need and then develop goods and services to fill those particular needs. , all rights reserved. Performance & security by Cloudflare, Please complete the security check to access. When customers' needs vary, the _______ should be used. To evaluate an organization's Strategic Business Units (SBU), the Boston Consulting Group developed a portfolio performance framework that characterizes some of the SBUs as: ________________ is a process that leads to specific decisions on how to compete in the marketplace and how the company should best serve its customers. The desire of many engineers to simply make interesting products. Also helps to keep a track of all the changes happening in the environment. The purchasing, economics, social, technological, legal, and ecological environments. In what order should you complete the six steps of the marketing research process? The realization that Japanese people didn't need large, high-speed cars. Which of the following uses information about customers to create marketing strategies that develop and sustain desirable customer relationships? And the legal environment … An organization can offer standard products at acceptable levels of quality, yet still generate above-average profit margin by adopting _____________. a) Political. A marketing strategy has two major components: selecting a target market, and: A group of high school soccer girls with the need, desire, ability, and authority to purchase soccer gear can best be referred to as a: The _______ assumes that individual customers have similar needs and that most customers can be satisfied with a single marketing mix. Your IP: Undifferentiated approach; market segmentation.

The political, economic, social, treat, legal, and ecological environments. A group of people who have a need, purchasing power, and the desire and authority to spend money on goods, services, and ideas. Utility created by converting production inputs into finished products is known as: Physical distribution creates ______ and ______ utility by making products available when and where they are wanted, with adequate service and at minimum cost.

This framework has undergone many changes and also has many variations. • The goal is to maximize short-term profits and stimulate a positive cash flow. For purchases made occasionally, or when more information is needed about an unknown product in a well-known product category then the buyer uses limited decision making. The six dimensions usually considered to constitute the external marketing environment include all of the following except: ... To make sense of the external environment, the well-known acronym, PESTLE is used. Robert is working hard to make sure that the promotional campaign is clearly understood by the nation's consumers and doesn't offend anyone. The differentiation of a firm's products or services to promote environmental responsibility is referred to as: Which of the following elements is not part of Porter's Five Forces model for industry competitiveness? Offers subscribers access to e-mail, websites, downloadable files, news, databases, and research materials. Previously it was only PEST analysis.

__________ is the collection and interpretation of information about forces, events, and relationships that may affect the organization. The political, economic, social, technological, legal, and ecological environments. List the five stages of the consumer buying decision process in chronological order: Recognize the problem, search for information, evaluate alternatives, purchase, and evaluate after purchase. • View Homework Help - MKT 405 Multiple choice 22 from MKT 405 at Ashford University.

Printed from Define the problem, make a preliminary investigation, plan the research, gather factual information, interpret the information, and reach a conclusion. He is working on the promotional campaign designed to reach a target audience in a new international market. Managers of companies may rely on sales forecast figures for all the following, except: All of the following are methods used by businesses to forecast sales, except: Data from a marketing information system is collected from _______ sources, such as sales figures and marketing costs, and _______ sources, such as data from an organization's supplier or data from customers. This is something that at some time in the future may destabilize and/or reduce the potential performance of the organization. You may need to download version 2.0 now from the Chrome Web Store. This can be explained as an influence of: _____________ is an assessment of a company's mix of products, services, investments, and other assets in order to optimize the use of resources and to assess its suitability, level of risk, and expected financial return. https://quizlet.com/383512513/ch-11-intro-to-business-flash-cards

PESTLE stands for _____________. What is the first step in implementing the marketing concept? Another way to prevent getting this page in the future is to use Privacy Pass.

Tobacco advertising is now banned in virtually all marketing communication forms in many countries around the world. Completing the CAPTCHA proves you are a human and gives you temporary access to the web property. b) Legal. It is a mnemonic which expands to Political, Economic, Social, Technological, Legal and Environmental and elements of a business.

If you are on a personal connection, like at home, you can run an anti-virus scan on your device to make sure it is not infected with malware. The business philosophy that a firm should provide goods and services that satisfy customers' needs through a coordinated set of activities that allow the firm to achieve its objectives is commonly known as: What does the firm do if it has a customer orientation? Robert is a marketer for a global consumer products company. Bring back products that were considered obsolete. Political. Communication, Media Studies, & Journalism, Return to Fundamentals of Marketing Student Resources.

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