Liverpool have confirmed their new £50 million training ground in Kirkby will be known as the AXA Training Centre, as well as releasing behind-the-scenes images of the site.

The switch will see Liverpool depart their historic Melwood base, where the first-team have been based for 70 years, and move in where the current academy train. All rights reserved. Part of the Daily Mail, The Mail on Sunday & Metro Media Group, The Premier League winners are set to leave Melwood for Kirkby in November. Liverpool have given fans an in-depth look at their new £50m training base in Kirkby, The club showed a glimpse of their new home - they hope to move into it in November, Jurgen Klopp's office at the new hub, with a balcony overlooking the outdoor pitches, We're delighted to expand our partnership with @AXA to include the naming rights of our new Training Centre in Kirkby The state-of-the-art facility will be officially known as the @AXA Training Centre and marks our first training complex naming partner.#KnowYouCan | #AXA 'Sometimes you have to set standards. Privacy Policy • Cookie Policy, Leeds United bag record-breaking SBOTOP shirt sponsorship, Nascar announces major shakeup for 2021 calendar, Under Armour agrees MyFitnessPal sale for US$345m, 2020 LoL World Championship first stage audience peaks at 1.168m, Mediapro’s Ligue 1 rights deal “untenable”, says Canal+ president, Report: NBA relaxes sponsorship restrictions to help teams limit losses, PODCAST | The World in 2022: Matt Rogan on building a different future for the sports business, Report: Baltimore Orioles attract three suitors for potential takeover, Marseille expand Twitch content with live women’s and youth matches, Report: Disney set to battle NBC for NFL Sunday Night Football rights, Toronto Wolfpack’s bid to rejoin Super League rejected by clubs, Bryson DeChambeau strikes DraftKings deal ahead of the Masters, The Tip-Off | Uefa appears to be adjusting host expectations around Euro 2021, ‘I always over-achieved’: Andrea Radrizzani on creating a legacy with Aser Ventures, AC Milan enter esports with Qlash partnership. M88 will also create exclusive Liverpool have not revealed the financial details of the expansion of their partnership. Meanwhile, We rely on advertising to help fund our award-winning journalism.

Developed and maintained by the LFC Technology and Transformation Team. “The AXA Training Centre is a world-class facility that will forge a pathway of improvement, progress and success throughout the club’s first team and development squads. Liverpool have released an in-depth look at their new £50m state-of-the-art Kirkby training base as Jurgen Klopp's Premier League title winners get …

'We have already seen their emphasis on driving health, well-being, confidence and self-belief, and so deepening their relationship in the field of training makes this partnership a great fit. LFC's new training kit range is available to pre-order from Friday and will be available to purchase in store and online from Thursday May 9. As a result of those observations, owners Fenways Sports Group committed to the expansion, ending an era at Melwood but ushering in a new one with what is anticipated to be one of the finest training HQ’s in world football. We’ve already shared a lot of success since our partnership began in 2018. Liverpool chief executive officer Billy Hogan said: “The expansion of AXA’s partnership to include the naming rights of the club’s new Training Centre makes perfect sense.

Liverpool agree new Nike kit deal… but it’s £15m less than current New Balance contract – and Drake could help promote the club. Liverpool FC and insurance giant AXA have expanded their partnership to include the naming rights of the Reds’ new training centre at Kirkby. Reproduced under licence from Football DataCo Limited. The Telegraph values your comments but kindly requests all posts are on topic, constructive and respectful. In addition to the shirt sponsorship, M88 will also receive branded social media content on the club’s official channels and pitch side branding at the Vitality Stadium. The Athletic reported earlier this week that Reds captain Jordan Henderson and fellow midfielder James Milner were involved in the design process of the complex. AXA reignites its sponsorship strategy and is proud to join forces with one of the most famous names in sport. Footballers keep dying from dementia and it MUST be your union's... Argentine great Diego Maradona 'having brain surgery for subdural hematoma' - despite his doctor saying that... 'I'm playing in the best team of my career': Liverpool hat-trick hero Diogo Jota praises team-mates Sadio... Atalanta 0-5 Liverpool: Deadly Diogo Jota hits a hat-trick as Reds run riot to stretch clear at top of their... DOMINIC KING: A stroll against Atalanta takes the strain off Jurgen Klopp as Liverpool plant one foot firmly... 'I'm happy that he's back... and scores a brilliant goal': Pep Guardiola boosted by impressive Gabriel Jesus... Manchester City 3-0 Olympiacos: Pep Guardiola's side cruise to Champions League victory over Greeks with... 'In order to be s*** in the Champions League, you have to at least qualify. In those 25 years a lot of things happened.
To launch the new partnership, AXA branding will feature on the Reds’ new collection of …

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'I really love Melwood but football changes,' Klopp said back in 2017, when news of the switch first emerged.

Through the partnership M88 The 9,200sqm Training Centre also has two gyms, a swimming pool, hydrotherapy and sports rehabilitation facilities.

Thomas Büberl, CEO at AXA, added: “We’re excited by this new important step in our partnership with Liverpool Football Club that started in 2018. Click to share on Facebook (Opens in new window), Click to share on Twitter (Opens in new window), Click to share on WhatsApp (Opens in new window), Download the talkSPORT app NOW – the best way to listen live. Manager Jurgen Klopp will also have a shiny new office with a long balcony, allowing him to overlook all the training pitches. will also run a range of fan promotions in an effort to help AFC Bournemouth English soccer giants Liverpool have signed an expanded sponsorship deal with Axa, the insurance group, to become a principal partner and official training kit partner from the 2019-20 season. English soccer giants Liverpool have signed an expanded sponsorship deal with Axa, the insurance group, to become a principal partner and official training kit partner from the 2019-20 season. It's really good that our owners give us the opportunity to make this big step in the future.

'Staying here for the next 25 years wouldn't be good for the club.

Find out more, Liverpool's academy have been based at the Kirkby site since 1999, Diego Maradona undergoes brain surgery for blood clot, Manchester City struggle to finish off Olympiacos but Ferran Torres shines again in stand-in role, Diogo Jota believes Liverpool's attack has such potency that if they keep a clean sheet at Man City they will win, Slaven Bilic facing potentially pivotal test with struggling West Brom against Tottenham, Scotland manager Steve Clarke confident of progress: 'In the last couple of camps it has started to come across to the players', Swansea City dominant in draw at Brentford that left both teams frustrated.
AXA takes over from BetVictor, whose contract with the Reds expires this summer. © SportsPro Media Limited. Liverpool have released an in-depth look at their new £50m state-of-the-art Kirkby training base as Jurgen Klopp's Premier League title winners get … Liverpool also announced on Tuesday that their new base will see an extension to the current sponsorship terms with AXA. They were originally intending to make the switch last summer, but were delayed as a consequence of the Covid-19 pandemic as building work was temporarily halted.

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